Gulf Air’s online sales strategy has been a huge success

April 24th, 2008 by admin

Gulf Air’s online sales strategy has been a huge success with triple-digit growth fueled by robust bookings.
“Our online sales has witnessed tremendous growth and our sales are soaring to a new level thanks to our state-of-the-art booking engine and attractive web fares,” said acting chief commercial officer Danny Barranger
“We have very positive feedback from our customers, who have tested our comprehensive and user-friendly Internet booking service, which is the biggest […]

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Word power and article marketing.

September 26th, 2007 by Melvin

Search engine… The darling child of hundreds of companies that generate millions of dollars from it.
Search engine… The seductress that millions of websites try to impress at the same time, in the hope of prominent presence.
Love it or hate it, the search engine is something you just cannot ignore. With every internet literate (today, binary is the only language that matters!!!) individual depending on the search engine to point him […]

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The Young and the Reckless

September 22nd, 2007 by KK

A walk back in time.

“This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication.” [Western Union memo, 1876]
“Computers in the future may weigh no more than 1.5 tons.” [Popular Mechanics, 1949]
“There is no reason anyone would want a computer in their home.” [Ken Olson, president of Digital Equipment Corp. 1977]
“640K ought to be enough for anybody.” [Bill Gates, 1981

It all began when I was given […]

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Farting babies and Wilkinson’s come-back

September 21st, 2007 by Anand

Ever hear of The Wilkinson Quattro ? After this, chances are you’ll never ever forget them …
Here’s a little background. Wilkinson’s sword has been around since 1772. They make razor blades. They have an interesting line-up on their product line which includes : swords, guns, bayonets , typewriters and equipment used for circumcisions! A little disturbing? Read on anyway….
Then along game Gillette. The razor manufacturers killed their competitors and Wilkinson’s […]

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The automotive phenomenon called Porsche.

September 19th, 2007 by Melvin

Everyone’s heard of the name. An automotive manufacturer whose products have attained such dizzying heights of success, very few others have equaled. The name echoes in the hallways of automotive racing history with resounding wins on hallowed grounds like the Le Mans, Targa Florio and Nurburgring.
The Porsche 911 sets the standard in sports car handling with steering that feels more like connected by muscles and sinew […]

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The Brave New World

September 16th, 2007 by Ajay

I drink Pepsi. And this is not because Pepsi is sweeter or because Coke is more fizzier. Hell, I wouldnt be able to make out the difference if I had a gun put to my head. Then why? Why is it that every time I reach out for a soda in the store downstairs, I pick out a can of Pepsi?
Well it all started with this ad that popped up […]

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Traditional advertising tactics fail on social networks

September 11th, 2007 by Anand

New research suggests that most marketers continue to use traditional marketing tactics on social networking sites, and it’s affecting their return on investment.
Forrester Research released the results of a study last month appropriately titled “Marketing on Social Networking Sites”. The results indicated that traditional advertising techniques and microsites were still being used to “push” messages to users of these networks. However, the return on investment from these type of campaigns […]

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Nokia to Take on Apple at its Own Game

September 10th, 2007 by Anand

 “This world does not work the way the old world worked, We have begun expanding our business beyond hardware to include services and software.”
If Apple encroached on Nokia’s turf when it introduced its much-heralded iPhone, Nokia is striking back by taking aim at Apple’s dominance in the digital music biz. On Wednesday Aug. 29, in a gala event in London, Nokia CEO Olli-Pekka Kallasvuo announced that his company will soon […]

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Bank of India site hacked, serves up 22 exploits

September 1st, 2007 by Nick

Reminiscent of Super Bowl site hack in January; notorious Russian gang suspected

The Bank of India Web site was hacked sometime Wednesday night (U.S. time) and seeded with a wide, wild array of malware that infected any users running unpatched browsers, security researchers said today.
Although the bank’s site had been scoured of all malware by Friday morning, it’s currently offline. “This site is under temporary maintenance and will be available […]

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Personal info on 150,000 job seekers at USAJobs stolen

September 1st, 2007 by Nick

Nearly 150,000 identities belonging to users of USAJobs stolen in Monster attack
The identity thieves who ransacked Monster.com’s database also made off with the personal information of 146,000 people who use USAJobs, the federal government’s official job search site, federal officials said today.
Monster Worldwide Inc. operates the USAJobs.gov Web site for the Office of Personnel Management (OPM), the independent agency that manages the federal civil service. Like Monster’s commercial sites, […]

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