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Aliyah Marie
Investment Banking Website with a touch of the latest in information architecture.
Modern navigation and excellent brand implementation makes the website unique and professional.
     
Client Details
 
Global Banking Corporation (GBCORP) , Bahrain

Global Banking Corporation B.S.C.(c) [GBCORP] is an Islamic investment bank incorporated in the Kingdom of Bahrain. GBCORP pursues a dynamic business model, primarily focusing on the core business areas of private equity, real estate and infrastructure development, energy, asset management, advisory services in corporate finance and capital markets and portfolio management services, backed by a management team with a cumulative experience and expertise of more than 30 years in international banking.

 

Problem Statement
 

GBcorp had a website which was not representing their brand when they approached 4SPOTS. The website had lot of information to provide it's target audience , but was difficult for the user to find those information with in the acceptable depth of penetration.

The website not only had to follow a strict GBCorp brand guideline at the same time had to show touch of modernity , as that is what GBcorp wanted to present itself to its target audience


Solution
 

4SPOTS implemented a new navigation method for GBcorp website. A modern navigation method to have a better depth of penetration i.e to reduce number of clicks to reach to the content is preferred over the traditional menu.

This navigation method not only provided easy access to the menus and sub menus without going through different sections each time , it also make the menu selction easier by keeping the menu fixed at top unless the user clicked on the close button. This made the new navigation method more user-friendly. Also this gave a very modern and new look to the website.

 

 
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